爱华网成功活动管理培训
中国上海
2011 年7月25-26 日
马汀令可公司将于2011年7月25日至26日在上海举办成功活动管理的培训活动。
参加此次为期两天的培训课程，您可以获得 14个PDU。
培训描述：
无论您负责的是公司的一个聚餐，一个销售培训方案，或数百万美元的新产品发布活动，你将会在这个训练里发现你一直等待的内容。本课程审慎和巧妙地把行之有效的项目管理的原理运用于兼具艺术和科学性的活动管理，从而产生一个崭新，新鲜，高效的管理企业活动的系统。
这两天的互动活动管理培训将提供给参会者达到成功的工具。培训的范围是精心安排的，把一个系统的方法运用到活动管理的各个阶段，包括启动，规划，实施，直至活动结束，以最大限度地促进您的成功。每个阶段将通过选择，监控，交流和文档的流程来分析。
谁应参加:
任何目前直接或间接关系到组织活动的人将从这次培训中受惠。以下类别的人会发现这次培训特别有用：
活动组织者
项目经理
活动计划者
营销经理
活动运营协调员
财务人员
采购人员
这次培训涉及到的主题包括:
介绍活动管理 — 活动管理的事务；活动管理的各个阶段，流程和核心价值
事件管理 — 管理时间；金钱和人力资源；信息系统；和利益相关者的关系
活动设计 — 活动的定义和条件；概念设计；事件规划
活动营销 — 整合营销计划；赞助；促销和宣传；网络营销
活动运营 — 选址；活动的后勤；通讯
活动的风险管理 — 防损；法律的遵守情况；健康和安全；应急准备
有效利用活动管理工具和模板
如需进一步了解详情，请联系：
Shirley Hu
____________________________
Martin Linking Business Consulting Company Limited.
T: +86 28 8532 7678
F: +86 28 8532 6768
www.martinlinking.com
Successful Event Management Workshop
25th&26th July 2011
Shanghai, China
MARTIN LINKING is convening the Successful Event Management Workshop on 25&26 July 2011 in Shanghai.
This two-day training course will grant you 14 PDUs.
Workshop Description:
Whether you are responsible for producing a company picnic, a sales training program, or a multimillion-dollar new-product launch event, you will find in this training you have long been waiting for. This course has carefully and ingeniously adapted the proven principles of project management to the art and science of event management, thereby producing a new, fresh, and highly effective system for managing corporate events.
This two days interactive event management workshop will provide participants with the tools to achieve success. The scope of the workshop is customized and presented to maximize your success in putting together a systematic approach into the various phases of event management from initiation, planning, implementation, the event to the closure. Each phase will be analyzed through the process of selections, monitor, communication and documentation.
Who Should Attend:
Anyone who is currently involved directly or indirectly in the event will be benefited to this training. People in the following categories will find the workshop particularly useful:
Event organizers
Project managers
Event planners
Marketing managers
Event operation coordinators
Finance
Purchasing
Topics Covered:
Introduction to Event Management — the business of event management; the phases, processes, and core values of event management
Event Administration — managing time, money and human resources; information systems; stakeholder relations
Event Design — event definition and conditions; concept design; event programming
Event Marketing — integrated marketing plans; sponsorships; promotions and publicity; internet marketing
Event Operations — site development; event logistics; communications
Event Risk Management — loss prevention; legal compliance; health and safety; emergency readiness
Effective use of event management tools and templates
For more information, please contact:
Shirley Hu
____________________________
Martin Linking Business Consulting Company Limited.
T: +86 28 8532 7678
F: +86 28 8532 6768
www.martinlinking.com
