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FINANCIAL PROJECTIONS
The following table is based on the following :8226; Yr 1 – No pronounced increase in occupancy through implementation of marketing campaign as implementation and effects will take time to filter through. No change to ticket price to discourage current market.8226; Yr 2 – Further increase in occupancy through improvement in marketing campaign, attracting a greater range of market segments.8226; Yr 3 – Small increase in ticket price to ensure high occupancy is maintained.8226; Northumbria used as a permanent venue, capacity of 300 seats, charged at cost aihuau.comFigure 18 – Financial Projection Table Occupancy(seats) Ticket Price (£’s) Sales (£’s)YR 1 First Night 60% £4 £720Second Night 70% £4 £840Third Night 90% £4 £1,080Fourth Night 100% £4 £1,200Total Income p/p* £3,840Total Income** £30,720YR 2 First Night 70% £4 £840Second Night 80% £4 £960Third Night 100% £4 £1,200Fourth Night 100% £4 £1,200Total Income p/p* £4,200Total Income** £33,600YR 3 First Night 70% £5 £1,050Second Night 80% £5 £1,200Third Night 100% £5 £1,500Fourth Night 100% £5 £1,500Total Income p/p* £5,250Total Income** £42,000* Based on a production of four plays ** Based on eight sets of productionsCosts (based on one set of four productions)8226; Based on unlikely assumption that all productions cost the same – however this is the only relevant information available for comparisonFigure 19 – Performance Cost ProjectionItem ExpenseVenue (Northumbria Union) £480 (Maximum cost charged)Technical SPONSOREDSet £264.70Costumes £15.60Props £55.75Miscellaneous £111.32Publicity £261.61Electronic Drum Hire £155.00Total Cost £1343.98Total Cost Per Year £10,751.00Note: Costs are obtained from single available set of data (Xmas Pantomime). Since the additional financial information provided was inadequate for further detailed analysis.Profit8226; The table below represents what we believe to be a stretching but financially achievable goals.8226; Calculations are based on costs remaining constant, this however is unlikely to remain stable, however since notable savings may be made through agreements with Northumbria Union of a discounted rate for permanent use of the venue and an opportunity for increases in sponsorship, this outweighs potential cost increases.Figure 20 – Profit Projection TableYear Income (£) Cost (£) Profit (£)Yr 1 £30,720 £10,751 £19,969Yr 2 £33,600 £10,751 £22,849Yr 3 £42,000 £10,751 £31,249( The End)
