系列专题:2008中国营销
1. Companies can gain an advantage by managing information technology better than others. It’s important to remember, though, that that’s a management advantage, not a technology advantage.
企业可以通过更好地管理信息技术保持优势,但你必须记住,这是管理优势,不是技术优势。
——技术评论家尼古拉斯8226;卡尔是“技术无用论”的代表。
2. It is not enough to have a good product. The most important thing is to understand the direction of the industry. When you hear two things “I have always done it this way” or “ everybody does it this way”, you know there’s an opportunity to do something different and add value.
光有好的产品是不够的,最重要的是理解行业的方向。如果你听到别人说这么两句话—“我总是这么做”或是“大家都这么做”你就知道能做些与众不同的事能增加价值了。
——美国人阿德尔森是澳门新赌场的投资者。他改变了以往草率的投资风格,开始有了自己的投资原则。