爱华网系列专题：2008中国营销
1. Year ago Jobs proclaimed his interest in creating a solution for the digital hub. When we look back three years from now. we will see that iPod was just the first foray into it.
几年前，乔布斯宣称有意为数码中心创造一个解决方案。当我们回顾三年来的情况时，可以看到iPod正是公司在这方面的首次尝试。
——摩根士丹利一位分析师说，iPod是乔布斯为苹果公司规划的新愿景的第一步。
2. In the online world, branding is mostly about the experience. Build a product that is great brand will follow.
在网络世界，品牌建设主要在于体验。打造出一个非常好用的产品，自然就会产生一个了不起的品牌。
——谷歌（Google）从不参加传统的营销活动，这种理念让营销专家不寒而栗。
