百威好喝还是喜力好喝 喜力



  喜力(Heineken Brouwerijen8206;)(我国台湾地区译为"海尼根"),是一家荷兰酿酒公司,于1863年由谢拉特8231;艾迪恩8231;海尼根(Gerard Adriaan Heineken)于阿姆斯特丹创立。2006年,喜力在世界65个国家拥有超过130家酿酒厂,聘请约64,000人。共酿制超过170种顶级,地区性及特制啤酒。

  喜力全年啤酒生产量为121.8百万升(hectoliters),是世界第4大啤酒酿造商,排名在InBev、SABMiller及安海斯-布什之后。

  喜力博物馆

  位于荷兰阿姆斯特丹的喜力酿酒厂于1988年关闭,建筑物被改装成为喜力博物馆(名为Heineken Experience),但仍保留喜力酿酒厂的字样。博物馆展出喜力啤酒的历史及酿造过程,在展览行程结束处设有一家酒吧,让参观者品尝啤酒。

  该企业品牌在世界品牌实验室(World Brand Lab)编制的2006年度《世界品牌500强》排行榜中名列第一百二十五。

  喜力英文简介

 百威好喝还是喜力好喝 喜力
   Heineken International is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs approximately 57,557[1] people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo, Tiger, 379;ywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and of course Heineken Pilsener. Heineken claims that the original Heineken recipe has not changed since the beer was first produced nearly 150 years ago.

  With an annual beer production of 121.8 million hectoliters, Heineken ranks as the fourth largest brewery in the world after InBev, SABMiller, and Anheuser-Busch. Heineken‘s Dutch breweries are located in Zoeterwoude and ‘s-Hertogenbosch. The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience.

  喜力历史

  Heineken brewery

  Former Heineken brewery in Amsterdam, now the Heineken Experience The Heineken company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam. In 1874 the brewery‘s name changed to Heineken‘s Bierbrouwerij Maatschappij, and opened a second brewery in Rotterdam in 1874. In 1886 Dr. H. Elion, a pupil of the French chemist Louis Pasteur, developed the "Heineken A-yeast" in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer. In 1887 Heineken switched to the use of bottom-fermenting yeast.

  The founder‘s son, Henry Pierre Heineken, managed the company from 1917 to 1940, and continued involvement with the company until 1951. During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale production. Henry Pierre‘s son, Alfred Henry "Freddy" Heineken, started working at the company in 1940, and 1971 was appointed Chairman of the Executive Board. He was a powerful force behind Heineken‘s continued global expansion, and while he retired from the Executive Board in 1989, he maintained involvement with the company until his death in 2002.

  After World War I, the company aimed more and more on export. Three days after Prohibition ended in the United States, the first Heineken shipment landed as the first legal shipment of beer. From that day on, Heineken has remained one of the most successful imported beer brands in the United States.

  Purchasing breweries

  During this period, Heineken tried to increase its stock price by purchasing competing breweries and closing them down. After World War II, many small breweries were bought or closed, damaging the perse beer culture of the Netherlands. In 1968 Heineken merged with its biggest competitor, Amstel, and in 1975 opened a new brewery in Zoeterwoude. The Amstel brewery was closed in 1980, and its production moved to Zoeterwoude and Den Bosch.

  另 壳牌 喜力

  喜力是壳牌的一个著名润滑油品牌,英文名为HELIX。目前壳牌向中国市场提供的润滑油主要有超凡喜力、非凡喜力、特级喜力和红色喜力等产品,由于壳牌喜力润滑油享有高科技专利配方,具有良好的抗氧化性,极佳的清洁分散性,优异的低温冷启动性和高温抗磨性,符合先进国际环保标准等技术特性,能够有效保护和延长发动机寿命、降低燃油消耗,得到众多汽车制造商的诚意推荐,并深受全球广大消费者的青睐。  

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