产品涨价通知怎么写?在做外贸过程中,当产品涨价时,外贸业务员要及时通知客户,然而,当客户说产品价格贵不能接受时,外贸业务员怎么写产品涨价通知,才能说服客户?
一般来说,在写产品涨价通知时,除了强调你的产品质量很好外,还可以采用以下几种方法:
1.解释给客人涨价原因,一一列出来。
Eg:
Date: Jan 11, 2011
Re: PRICE INCREMENT WITH IMMEDIATE EFFECT
I’d like to inform you the latest pricing revision. Regret tosay, we are dealing with the factors that affected our cost ofproduction and delivery:
a)Prices increase on the raw material, about 20% increased on ABSand PP material, and 30% increase on the steel.
b)RMB currency fluctuation versus the US Dollars.(RMB exchangerate raised sharply these days)
c)Increase on fuel charges by 20% on the ocean and the inlandfreight.
d)Increase on labour cost due to the change of new China LabourPolicy。
After viewing all the above, we have no option and forced toincrease our current prices to you.
2.先解释,后让折扣来吸引。
As you know, raw material and labour cost are increasing all overthe world, including in China. And the exchange rate between USD& RMB is from previous 6.80 to current 6.55. Ourprice is fixed base on the current cost. We would do our best tokeep price stable, but it would be fluctuated with the economicalsituation.
Considering you were recommend by our old customer, we would liketo offer you a little bit discount for our first cooperation.
We hope we can start to deal business with you by thisopportunity.
3.解释之后,抛出BOSS表诚意。
The main reasons why we can not lower our prices is that pricesincrease on the raw material and labor cost.Also RMB exchange rateraised sharply these days.
Regards to the prices,I just talked to my boss.To show oursincerelity, we would like to offer you a 2% discount for our firstcooperation.
And We hope to do business with you in the near future.
Looking forward to your favorable reply.