营销篇
* 4C营销理论 (The Marketing Theory of 4Cs)
* 4R营销理论 (The Marketing Theory of 4Rs)
* 4P营销理论 (The Marketing Theory of 4Ps)
* 感性营销 (Sensibility Marketing)
* 利基营销 (Niche Marketing)
* 交叉营销 (Cross Marketing)
* 知识营销 (Infromation Marketing)
* 文化营销 (Cultural Marketing)
* 服务营销 (Services Marketing)
* 体验营销 (Experience Marketing)
* 定制营销 (Customization Marketing)
* 色彩营销 (Color Marketing)
* 绿色营销 (Green Marketing)
* 关系营销 (Relationship Marketing)
* 合作营销 (The Co Marketing Solution)
* 伙伴营销 (Partnership Marketing)
* 一对一营销 (One-to-One Marketing)
* 差异化营销 (Difference Marketing)
* 大市场营销 (Big Marketing)
* 个性化营销 (Personalization Marketing)
* 堡垒式营销 (Focalization Marketing)
* 数据库营销 (Data base Marketing)
* 服务分销策略 (Services Distribution Strategy)
* 服务促销策略 (Services Sales Promotion Strategy)
* 整合营销传播 (Integrated Marketing Communications, IMC)
* 水坝式经营 (Dam Operation)
* 战略营销联盟 (Strategic Marketing Union)
* 网络数据库营销 (Internet Data base Marketing)
* “整时营销”与“晚盈利” (Profit by TimingMarketing and Lag Profit Marketing)
管理篇
* 目标管理 (Management by Objectives, MBO)
* 标杆瞄准(Benchmarking)
* 开明管理(Open Management)
* 宽容管理 (Allowance Management)
* 危机管理 (Crisis Management)
* 标杆管理 (Benchmarking Management)
* 人格管理 (Character Management)
* 品牌管理 (Brand Management)
* 变革管理 (Change Management)
* 沟通管理 (Communication Management)
* 走动管理 (Management by Walking Around,MBWA)
* 价值管理 (Value Management)
* 钩稽管理 (Innovation and Practice Management)
* 能本管理 (Capacity Core Management)
* 绩效管理 (Managing For Perfromance)
* 赋权管理 (Delegation Management)
* 灵捷管理 (Celerity Management)
* 物流管理 (Logistics Management/Physical Distribution ) (PhysicalDistribution为传统意义上的物流)
* 知识管理 (Knowledge Management)
* 时间管理 (Time-Management)
* 互动管理 (Interactive Management)
* T型管理 (T Management)
* 预算管理 (Budget Management)
* 末日管理 (End Management)
* 柔性管理 (Soft Management)
* 例外管理 (Exception Management)
* K型管理 (K Management)
* EVA管理 (Economic Value Added, EVA)
* 5S管理法 (5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)
* 零缺陷管理(Zero Defects)
* 一分钟管理(One Minute Management)
* 供应链管理 (Supply Chain Management, SCM)
* 客户关系管理 (Customer Relationship Management,CRM)
* 产品数据管理 (Product Data Management, PDM)
* 过程质量管理法 (Process of Quality Management)
* 管理驾驶舱(Cockpit of Management)
* OEC管理法 (Over All Every Control and Clear)
* 数字化管理 (Digital Management)
* 海豚式管理 (Management as Porpoise)
* 丰田式管理 (Toyota- Management)
* 跨文化管理 (Span-Culture Management)
* 蚂蚁式管理 (Style of Ant Management)
* 购销比价管理 (Purchase by Grade Management)
* 企业内容管理 (Enterprise Content Management)
* 企业健康管理 (Health of Enterprise Management)
* 薪酬外包管理 (Salary Epibolic Management)
* 戴明的质量管理 (William Edwards Dem's Quality Management)
* 六西格玛管理法 (Six Sigma)
* 倒金字塔管理 (Handstand Pyramidal Management)
* 变形虫式管理 (Amoeba Management)