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Eric Enge – 是Stone Temple创始人，他的博客以访谈著称，有非常多的重要人物的访谈。
Stephan Spencer – 著名的SEO服务公司Netconcepts的BOSS，该公司的产品独树一帜。
Rand Fishkin – 是SEOMoz.ORG的创始人兼CEO，他的博客是SEOer必读的SEO博客，没听过他的大名，没访问过他的博客，那就是还没入行的SEOer。
Jessie C.Stricchiola – 一家洛杉矶SEO公司的女总裁。
The Art of SEO （SEO的艺术）在亚马逊网上书店有售，亚马逊卖$40.32（含运费），不算太贵，因为它和国外大学使用的每本几百美元的教材相比，算便宜的了。
想先睹为快的朋友，有惊喜了，本站奉上The Art of SEO电子书下载地址，不过是英文版的，想看中文版，也别着急，要等到翻译成中文，才能看上。
为了防止上述下载链接失效，本站还提供The Art ofSEO电子书的另一个下载网址：http://www.fitseo.cn/uploads/The Art of SEO.rar
附上本书的目录
Table of Contents
Chapter 1 The Search Engines: Reflecting Consciousness and Connecting Commerce The Mission of Search Engines
The Market Share of Search Engines
The Human Goals of Searching
Determining Searcher Intent: A Challenge for Both Marketers and Search Engines
How People Search
How Search Engines Drive Commerce on the Web
Eye Tracking: How Users Scan Results Pages
Click Tracking: How Users Click on Results, Natural Versus Paid
Conclusion
Chapter 2 Search Engine Basics Understanding Search Engine Results
Algorithm-Based Ranking Systems: Crawling, Indexing, and Ranking
Determining Searcher Intent and Delivering Relevant, Fresh Content
Analyzing Ranking Factors
Using Advanced Search Techniques
Vertical Search Engines
Country-Specific Search Engines
Conclusion
Chapter 3 Determining Your SEO Objectives and Defining Your Site’s Audience Setting SEO Goals and Objectives
Developing an SEO Plan Prior to Site Development
Understanding Your Audience and Finding Your Niche
SEO for Raw Traffic
SEO for E-Commerce Sales
SEO for Mindshare/Branding
SEO for Lead Generation and Direct Marketing
SEO for Reputation Management
SEO for Ideological Influence
Conclusion
Chapter 4 First Stages of SEO The Major Elements of Planning
Identifying the Site Development Process and Players
Defining Your Site’s Information Architecture
Auditing an Existing Site to Identify SEO Problems
Identifying Current Server Statistics Software and Gaining Access
Determining Top Competitors
Assessing Historical Progress
Benchmarking Current Indexing Status
Benchmarking Current Rankings
Benchmarking Current Traffic Sources and Volume
Leveraging Business Assets for SEO
Combining Business Assets and Historical Data to Conduct SEO/Website SWOT Analysis
Conclusion
Chapter 5 Keyword Research The Theory Behind Keyword Research
Traditional Approaches: Domain Expertise, Site Content Analysis
Keyword Research Tools
Determining Keyword Value/Potential ROI
Leveraging the Long Tail of Keyword Demand
Trending, Seasonality, and Seasonal Fluctuations in Keyword Demand
Conclusion
Chapter 6 Developing an SEO-Friendly Website Making Your Site Accessible to Search Engines
Creating an Optimal Information Architecture
Root Domains, Subdomains, and Microsites
Optimization of Domain Names/URLs
Keyword Targeting
Content Optimization
Duplicate Content Issues
Controlling Content with Cookies and Session IDs
Content Delivery and Search Spider Control
Redirects
Content Management System (CMS) Issues
Optimizing Flash
Best Practices for Multilanguage/Country Targeting
Conclusion
Chapter 7 Creating Link-Worthy Content and Link Marketing How Links Influence Search Engine Rankings
Further Refining How Search Engines Judge Links
The Psychology of Linking
Types of Link Building
Choosing the Right Link-Building Strategy
More Approaches to Content-Based Link Acquisition
Incentive-Based Link Marketing
How Search Engines Fight Link Spam
Social Networking for Links
Conclusion
Chapter 8 Optimizing for Vertical Search The Opportunities in Vertical Search
Optimizing for Local Search
Optimizing for Image Search
Optimizing for Product Search
Optimizing for News, Blog, and Feed Search
Others: Mobile, Video/Multimedia Search
Conclusion
Chapter 9 Tracking Results and Measuring Success Why Measuring Success Is Essential to the SEO Process
Measuring Search Traffic
Tying SEO to Conversion and ROI
Competitive and Diagnostic Search Metrics
Key Performance Indicators for Long Tail SEO
Conclusion
Chapter 10 Domain Changes, Post-SEO Redesigns, and Troubleshooting The Basics of Moving Content
Maintaining Search Engine Visibility During and After a Site Redesign
Maintaining Search Engine Visibility During and After Domain Name Changes
Changing Servers
Hidden Content
Spam Filtering and Penalties
Content Theft
Changing SEO Vendors or Staff Members
Conclusion
Chapter 11 Honing the Craft: SEO Research and Study SEO Research and Analysis
Competitive Analysis
Using Search-Engine-Supplied SEO Tools
The SEO Industry on the Web
Participation in Conferences and Organizations
Conclusion
Chapter 12 Build an In-House SEO Team, Outsource It, or Both? The Dynamics and Challenges of Using In-House Talent Versus Outsourcing
Solutions for Small Organizations
Working with Limited Resources/Budget
Solutions for Large Organizations
Hiring SEO Talent
The Case for Working with an Outside Expert
Selecting an SEO Firm/Consultant
Mixing Outsourced SEO with In-House SEO Teams
Building a Culture of SEO into Your Organization
Conclusion
Chapter 13 An Evolving Art Form: The Future of SEO The Ongoing Evolution of Search
More Searchable Content and Content Types
Search Becoming More Personalized and User-Influenced
Increasing Importance of Local, Mobile, and Voice Recognition Search
Increased Market Saturation and Competition
SEO As an Enduring Art Form
Conclusion
