The Art of SEO 电子书下载 – 沸腾SEO rage of angels电子书

2009年10月底,世界4位SEO行业的牛人合作出版了一本SEO书: The Art of SEO,中文书名《SEO的艺术》,该书是由Eric Enge、Stephan Spencer、Rand Fishkin、JessieC.Stricchiola 这4位作者合著的。这本书提供了很多有价值的内容,是SEOer学习搜索引擎优化的最新资料。

360doc

Eric Enge – 是Stone Temple创始人,他的博客以访谈著称,有非常多的重要人物的访谈。

Stephan Spencer – 著名的SEO服务公司Netconcepts的BOSS,该公司的产品独树一帜。

Rand Fishkin – 是SEOMoz.ORG的创始人兼CEO,他的博客是SEOer必读的SEO博客,没听过他的大名,没访问过他的博客,那就是还没入行的SEOer。

Jessie C.Stricchiola – 一家洛杉矶SEO公司的女总裁。

The Art of SEO (SEO的艺术)在亚马逊网上书店有售,亚马逊卖$40.32(含运费),不算太贵,因为它和国外大学使用的每本几百美元的教材相比,算便宜的了。

想先睹为快的朋友,有惊喜了,本站奉上The Art of SEO电子书下载地址,不过是英文版的,想看中文版,也别着急,要等到翻译成中文,才能看上。

为了防止上述下载链接失效,本站还提供The Art ofSEO电子书的另一个下载网址:http://www.fitseo.cn/uploads/The Art of SEO.rar

附上本书的目录

Table of Contents

Chapter 1 The Search Engines: Reflecting Consciousness and Connecting Commerce The Mission of Search Engines

The Market Share of Search Engines

The Human Goals of Searching

Determining Searcher Intent: A Challenge for Both Marketers and Search Engines

How People Search

How Search Engines Drive Commerce on the Web

Eye Tracking: How Users Scan Results Pages

Click Tracking: How Users Click on Results, Natural Versus Paid

Conclusion

Chapter 2 Search Engine Basics Understanding Search Engine Results

Algorithm-Based Ranking Systems: Crawling, Indexing, and Ranking

Determining Searcher Intent and Delivering Relevant, Fresh Content

Analyzing Ranking Factors

Using Advanced Search Techniques

Vertical Search Engines

Country-Specific Search Engines

Conclusion

Chapter 3 Determining Your SEO Objectives and Defining Your Site’s Audience Setting SEO Goals and Objectives

Developing an SEO Plan Prior to Site Development

Understanding Your Audience and Finding Your Niche

SEO for Raw Traffic

SEO for E-Commerce Sales

SEO for Mindshare/Branding

SEO for Lead Generation and Direct Marketing

SEO for Reputation Management

SEO for Ideological Influence

Conclusion

Chapter 4 First Stages of SEO The Major Elements of Planning

Identifying the Site Development Process and Players

Defining Your Site’s Information Architecture

Auditing an Existing Site to Identify SEO Problems

Identifying Current Server Statistics Software and Gaining Access

Determining Top Competitors

Assessing Historical Progress

Benchmarking Current Indexing Status

Benchmarking Current Rankings

Benchmarking Current Traffic Sources and Volume

Leveraging Business Assets for SEO

Combining Business Assets and Historical Data to Conduct SEO/Website SWOT Analysis

Conclusion

Chapter 5 Keyword Research The Theory Behind Keyword Research

Traditional Approaches: Domain Expertise, Site Content Analysis

Keyword Research Tools

Determining Keyword Value/Potential ROI

Leveraging the Long Tail of Keyword Demand

Trending, Seasonality, and Seasonal Fluctuations in Keyword Demand

Conclusion

Chapter 6 Developing an SEO-Friendly Website Making Your Site Accessible to Search Engines

Creating an Optimal Information Architecture

Root Domains, Subdomains, and Microsites

Optimization of Domain Names/URLs

Keyword Targeting

Content Optimization

Duplicate Content Issues

Controlling Content with Cookies and Session IDs

Content Delivery and Search Spider Control

Redirects

Content Management System (CMS) Issues

Optimizing Flash

Best Practices for Multilanguage/Country Targeting

Conclusion

Chapter 7 Creating Link-Worthy Content and Link Marketing How Links Influence Search Engine Rankings

Further Refining How Search Engines Judge Links

The Psychology of Linking

Types of Link Building

Choosing the Right Link-Building Strategy

More Approaches to Content-Based Link Acquisition

Incentive-Based Link Marketing

How Search Engines Fight Link Spam

Social Networking for Links

Conclusion

Chapter 8 Optimizing for Vertical Search The Opportunities in Vertical Search

Optimizing for Local Search

Optimizing for Image Search

Optimizing for Product Search

Optimizing for News, Blog, and Feed Search

Others: Mobile, Video/Multimedia Search

Conclusion

Chapter 9 Tracking Results and Measuring Success Why Measuring Success Is Essential to the SEO Process

Measuring Search Traffic

Tying SEO to Conversion and ROI

Competitive and Diagnostic Search Metrics

Key Performance Indicators for Long Tail SEO

Conclusion

Chapter 10 Domain Changes, Post-SEO Redesigns, and Troubleshooting The Basics of Moving Content

Maintaining Search Engine Visibility During and After a Site Redesign

Maintaining Search Engine Visibility During and After Domain Name Changes

Changing Servers

Hidden Content

Spam Filtering and Penalties

Content Theft

Changing SEO Vendors or Staff Members

Conclusion

Chapter 11 Honing the Craft: SEO Research and Study SEO Research and Analysis

Competitive Analysis
The Art of SEO 电子书下载 – 沸腾SEO rage of angels电子书

Using Search-Engine-Supplied SEO Tools

The SEO Industry on the Web

Participation in Conferences and Organizations

Conclusion

Chapter 12 Build an In-House SEO Team, Outsource It, or Both? The Dynamics and Challenges of Using In-House Talent Versus Outsourcing

Solutions for Small Organizations

Working with Limited Resources/Budget

Solutions for Large Organizations

Hiring SEO Talent

The Case for Working with an Outside Expert

Selecting an SEO Firm/Consultant

Mixing Outsourced SEO with In-House SEO Teams

Building a Culture of SEO into Your Organization

Conclusion

Chapter 13 An Evolving Art Form: The Future of SEO The Ongoing Evolution of Search

More Searchable Content and Content Types

Search Becoming More Personalized and User-Influenced

Increasing Importance of Local, Mobile, and Voice Recognition Search

Increased Market Saturation and Competition

SEO As an Enduring Art Form

Conclusion

  

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