怎样撰写一篇标准的企业英文新闻稿?您对此是不是心存纠结?当没有正确的新闻模板,纵使有再多好的新闻点,可能也无法突出重点顺畅表达。如何正确的撰写一篇英文稿件以引起媒体和受众关注,达到更有效的传播呢?
新闻稿标题:[COMPANY] to Present at [TRADE SHOW] in [LOCATION] on[DATE](简单明了的新闻稿可以让记者和读者对新闻所要描述的内容一目了然)
典型新闻稿举例:
(1)TPI Attends 32nd Cowen’s Healthcare Conference atBoston
(2)China Hydroelectric Corporation to Present at theJefferies 2012 Global Clean Technology Conference on February 23,2012
正文
Feb. 23, 2012 /PRNewswire-Asia/ — [COMPANY NAME], a leader in[INDUSTRY], today announced that it will present at the [TRADESHOW] on [DATE]. (首段仍是新闻要素。注意句式可以这样写。)
[PRESENTATION DETAILS](公司参加的情况)
[TRADE SHOW DETAILS](对此次会展的介绍)
[COMPANY BOILER](企业的背景,加强对企业的推广和认知)
[CONTACT DETAILS] (联系方式)
............................................................................................................................................................................
ExampleI:TPIAttends32ndCowen'sHealthcareConferenceatBoston
CHENGDU,China,February10,2012/PRNewswire-Asia/--TianyinPharmaceuticalInc.(NYSEAmex:TPI),apharmaceuticalcompanythatspecializesintheresearch,developmentandsaleofpatentedbiopharmaceuticalmedicine,modernizedtraditionalChinesemedicine(mTCM),brandedgenericsandactivepharmaceuticalingredients(API)announcedthattheCompanyisinvitedtoattendthe32ndCowen'sHealthcareConferencewhichistotakeplacefromMondayMarch5ththroughWednesdayMarch7thattheBostonMarriottCopleyPlaceHotel.
AboutTPI
HeadquarteredatChengdu,China,TPIisapharmaceuticalcompanythatspecializesinthedevelopment,manufacturing,marketingandsalesofpatentedbiopharmaceutical,mTCM,brandedgenericsandAPI.TPIcurrentlymanufacturesacomprehensiveportfolioof58products,24ofwhicharelistedinthehighlyselectivenationalmedicinereimbursementlist,7areincludedintheessentialdruglistofChina.TPI'spipelinetargetsvarioushighincidencehealthcareindications.TPIhasanextensivenationwidedistributionnetworkwithasalesforceof730salesrepresentativesoutoftotaled1,365employees.
FormoreinformationaboutTPI,pleasevisit:http://www.tianyinpharma.com
SafeHarborStatement
TheStatementswhicharenothistoricalfactscontainedinthispressreleaseareforward-lookingstatementsthatinvolvecertainrisksanduncertaintiesincludingbutnotlimitedtorisksassociatedwiththeuncertaintyoffuturefinancialresults,additionalfinancingrequirements,developmentofnewproducts,governmentapprovalprocesses,theimpactofcompetitiveproductsorpricing,technologicalchanges,theeffectofeconomicconditionsandotheruncertaintiesdetailedintheCompany'sfilingswiththeSecuritiesandExchangeCommission.
Formoreinformation,pleasevisit:http://www.tianyinpharma.com,oremail:ir@tpi.asia
Tel:+86-28-8551-6696(Chengdu,China)
+86-134-3655-0011(China)
Address:
TianyinPharmaceuticalInc.
23rdFloor,UnionsunYangkuoPlaza
No.2,Block3,SouthRenminRoad
Chengdu,610041
China
ExampleII:ChinaHydroelectricCorporationtoPresentattheJefferies2012GlobalCleanTechnologyConferenceonFebruary23,2012
NEWYORK,Feb.16,2012/PRNewswire-Asia-FirstCall/--ChinaHydroelectricCorporation(NYSE:CHC,CHCWS)("ChinaHydroelectric"orthe"Company"),anowner,developerandoperatorofsmallhydroelectricpowerprojectsinthePeople'sRepublicofChina("PRC"),todayannouncedthatitwillpresentatandattendone-on-onemeetingswithinvestorsattheJefferies2012GlobalCleanTechnologyConferencetobeheldinNewYork,NYonThursday,February23rd.JohnE.Donahue,VicePresidentofInvestorRelationsatChinaHydroelectricCorporation,willpresentat1:15pm.
Conferenceparticipationisbyinvitationonlyandregistrationismandatory.Formoreinformationontheconferenceortoscheduleaone-on-onemeeting,pleasecontactyourJefferiesrepresentative.
AboutChinaHydroelectricCorporation
ChinaHydroelectricCorporation(NYSE:CHC,CHCWS)("ChinaHydroelectric"or"theCompany")isanownerandoperatorofsmallhydroelectricpowerprojectsinthePeople'sRepublicofChina.Throughitsgeographicallydiverseportfolioofoperatingassets,theCompanygeneratesandsellselectricpowertolocalpowergrids.Ledbyaninternationalmanagementteam,theCompany'sprimarybusinessistoidentify,evaluate,acquire,develop,constructandfinancehydroelectricpowerprojects.TheCompanycurrentlyowns26operatinghydropowerstationsinChinawithtotalinstalledcapacityof548MW,ofwhichitacquired22operatingstationsandconstructedfour.Thesehydroelectricpowerprojectsarelocatedinfourprovinces:Zhejiang,Fujian,YunnanandSichuan.HydropowerisanimportantfactorinmeetingChina'selectricpowerneeds,accountingforapproximately22%oftotalnation-widecapacity.
ForfurtherinformationaboutChinaHydroelectricCorporation,pleasevisittheCompany'swebsiteathttp://www.chinahydroelectric.com.
Forfurtherinformation,pleasecontact: | ||
Company: | ||
JohnE.Donahue,VPofInvestorRelations | ||
ChinaHydroelectricCorporation | ||
Phone:+1-646-467-9810 | ||
Email:john.donahue@chinahydroelectric.com | Email:scott.powell@hcinternational.net | |
TEMPLATE
[COMPANY]toPresentat[TRADESHOW]in[LOCATION]on[DATE]
Feb.16,2012/PRNewswire-Asia/--[COMPANYNAME],aleaderin[INDUSTRY],todayannouncedthatitwillpresentatthe[TRADESHOW]on[DATE].
[PRESENTATIONDETAILS]
[TRADESHOWDETAILS]
[COMPANYBOILER]
CONTACTDETAILS]
来源:美通社
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