爱华网商务环境的持续改善对于经济持续发展至关重要,商务环境正日益成为区域发展的核心竞争力。下面是小编带来的商务英语阅读文章，欢迎阅读!
商务英语阅读文章18 Golden Rules for Businessmen
While starting out on a business endeavour, following a set of rules is crucial for finding success.
Without proper rules a business can go spiralling down and without taking too long at it. Following are golden rules that will ensure your success in business.
Map it out
Map where you want to head. Plant goals and results all across that mental map and keep checking it off once you start achieving them one by one.
Care for your people
People are your biggest asset. They are the ones who will drive your business to the top. Treat them well and they will treat you well, too.
Aim for greatness
Build a great company. Build great services or products. Instil a fun culture at your workplace. Inspire innovation. Inspire your people to keep coming with great ideas, because great ideas bring great changes.
Be wary
Keep a close eye on the people who you partner with. It doesn’t mean you have to be sceptical of them. But you shouldn’t naively believe everything you hear. Be smart and keep your eyes and ears open all the time.
Commit and stick to it
Once you make a decision, commit to it and follow through. Give it your all. If for some reason that decision doesn’t work, retract, go back to the drawing board and pick an alternate route. In business, you will have to make lots of sacrifices. Be prepared for that. It will all be worth it in the end.
Be proactive
Be proactive. Just having goals and not doing anything about them will not get you anywhere. If you don’t act, you will not get the results you’re looking for.
Perfect timing
Anticipation is the key to succeed in business. You should have the skills to anticipate changes in the market place and, the changing consumer preferences. You have to keep a tab on all this. Never rest on your past laurels and always look to inject newness into your business processes.
Not giving up
That’s the difference between those who succeed and those who don’t. As a businessman you should never give up, no matter what the circumstance. Keep on persevering. You will succeed sooner or later. The key is to never quit trying.
Follow these rules and you'll find yourself scaling up the ladder of succcess.
商务英语阅读文章2How to Start Making Money on Your Own Terms
“Riches come, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.” - Napoleon Hill
Making millions of dollars would be great – but right now, you’re more concerned about paying your cable bill so that you don’t have to steal Wi-Fi from Starbucks in order to write your new blog post.
Landing on the New York Times Bestsellers list would be stupendous—but right now you’re just trying to find an hour to write amidst working to support yourself and doing the damn dishes and all of those other responsibilities that get in your way.
Yes, having it all – “the babe, the boat, the bucks” as Danielle LaPorte (http://www.daniellelaporte.com) so bluntly puts it—is ideal. But right now, you’re just trying to make ends meet. If only you could make enough money to live off of, you could quit your job and focus. But right now, that seems totally unrealistic. A pipedream.
One: Exactly How Much Money Do You Need?
“Fix in your mind the exact amount of money you desire. It is not sufficient merely to say ‘I want plenty of money.’ Be definite as to the amount.” - Napoleon Hill
Want to make enough money to support yourself? Tell me, how much do you need?
You don’t need to think about how much money you need for the rest of your days on planet Earth. That’s ridiculous. How could you possibly predict what you’ll want in 15 years?
Instead, reel in your ambitions and make a plan for one year from now. To get crystal clear, ask yourself the following questions:
In one year, what does your life look like? (Write as much detail as possible the place you live, how often you go out to eat, what you do on the weekends).
How much money will it cost for you to live reasonably?
That’s it.
In order to figure out your monthly expenses, try Tim Ferriss’ Monthly Expense Calculator.
Then, once you have an exact figure…
Two: Decide what you’ll exchange for the cash.
If you want the money, you’ll have to exchange something for it.
To figure out what to exchange for money, ask yourself the following questions:
What are my strengths + skills?
What types of products + services can I provide?
What will people actually pay for?
Not sure what you’re good at? Here is a Skills + Strengths worksheet that I created.
Don’t get bogged down trying to find your one-true-love. Once you’ve come up with 10 ideas, start testing them immediately. You’ll find your passion eventually, but doing so requires action.
Do your research. Ask people what they’d pay you to do. Test your new service on them for free first.
Don’t think you have what it takes? Hmm… I think this article titled “How to Really Start a Business” will make you think twice.
Three: Plan and take Action!
Once you’ve stumbled on a workable idea? Set some concrete goals, kid. I’ve personally just created my own concrete plan called “Project Moolah”.
Break it up into chunks. If your plan is to start earning $1,000 a month by this time next year, you’ll want to figure out how much money you’ll need to rake-in every few months until then.
When you have a plan, you’ll have motivation on the not-so-inspired days. When you have a plan, you’ll know what steps to take every day. When you have a plan, you reach your goals.
Making money is hard work, and I guarantee that you’ll have to make some uncomfortable phone calls. But if you want a great life, you have to do great things.
You can see my Project Moolah breakdown here.
Does the thought of starting your own business have you feeling totally overwhelmed? You don’t have to use the word business just yet! Think of it this way: you are on a journey to create financial freedom. You’re breaking through the barriers of mediocrity. You’re starting the life that you’re supposed to be living.
Bombs away!
商务英语阅读文章3Why Startups Should Invent The Next Hot Sauce, Not The Next Instagram
It would be foolish to think that anyone could create a pepper sauce as popular as "that famous sauce Mr. McIlhenny makes." For over 140 years, Original Tabasco brand pepper sauce has been made and distributed by the ancestors of its creator, Edmund McIlhenny. Very little has changed since its creation when they sold bottles wholesale to grocers for $1 a bottle.
The rush by investors to find the next great tech startup is only a bit slower than the rush of entrepreneurs to try to build the next great tech startup. Success of a startup is graded in months and millions; companies that receive too much, do too little, sell for too low, or take too long to get there are considered failures.
While the dream of following in Instagram's footsteps may be honorable and nobody wants to tell anyone that they can't do something (that would be politically incorrect and nearly criminal if told to a minor), there seems to be thousands of companies trying for the get-rich-quick startup strategy and very few (none that I know of, in fact) that are truly playing the game for the long term.
There is a shortage of Edmund McIlhennys in Silicon Valley today. That needs to change. Here are some things that would-be (or current) entrepreneurs can learn from Tabasco sauce.
Build Something That Will Last
Silicon Valley is notorious for flash companies. No, I don't mean Adobe developers. Flash companies are those that take an idea, launch it quickly, get a round or two of funding, then try to sell it to Facebook, Google, Apple, Microsoft, or any of the other players in the tech world. They want to build something as quickly as possible, pawn it off as innovation, and turn it for a huge return.
They are often based on ideas that have no chance of lasting, but that doesn't stop investors from pouring money into them. It isn't that the investors are dumb. The investors are smart enough to know that many of the big tech companies are gullible. They aren't looking for something that will last. They aren't even looking for something that will work. They're only looking for something that will sell.
A quick scan of the portfolio of companies that Google or Yahoo have bought over the last decade will show a list that is hit or miss; many no longer exist.
Startups that build on ideas that truly innovate or create something special for the future that can stand the test of time may not be able to get the billion-dollar paycheck by 2013, but they do have an opportunity to make a lot more money in the long run. More importantly, owning their success and keeping a buyout as an option rather than a goal can make a company more inherently valuable.
Build Something Based on Your Passions
McIlhenney may have been a banker, but his passion was with peppers. Seriously. He enjoyed the flavor of his own creation with a passion, and it showed in his product.
When Pownce first hit the scene, Twitter was already growing but wasn't nearly in the realm of mainstream recognition. Pownce cofounder Kevin Rose loved the concept and decided to build a better version. He did--for all intents and purposes Pownce was superior to Twitter.
The problem was that most people, including Rose, didn't like it as much. Rose admitted that he liked being able to share files on Pownce but for true microblogging and lifestreaming he preferred Twitter. It was no shock that a few months after making the declaration, Pownce was purchased and subsequently shuttered completely.
If you don't believe in your product, others won't, either. Love your product. If you're building something because you think it will sell and have no passion for it, you'll have a hard time making Instagram-level money from it.
Build Something That Doesn't Rely on Other Companies
There is nothing more disheartening in the tech world than to become reliant on another company that makes a change. Mahalo was famously dependent on the traffic it received from Google to be able to make money. When Google launched its Panda algorithm update in February 2011, Mahalo and other companies were forced to make tough choices, releasing much of their staff as a result of Google's change.
It's one thing to build an app on iOS. There is a symbiotic relationship between app developers and Apple that makes the success of one feed off the success of the other. In Mahalo's case, Google got nothing from it. In fact, the Panda update was designed to purge the search engine of unwanted content like that of Mahalo. If Google's getting nothing out of it, they have no incentive to keep the traffic faucet turned on.
Startups that rely entirely on Facebook, Google, or any other company to keep their products relevant must either make sure the relationship is mutual or figure out a Plan B if changes happen that are unfavorable. AOL, despite all of the mistakes that they've made over the last decade, is still hanging in there as a relevant company because they diversified. They learned the lessons of the early days when they bet too heavily on the reliance of dial-up Internet connections. Today's AOL may still be struggling, but their struggles are spread over a wider footprint and there are more chances for success based sheerly on their bets being hedged. It's not a perfect formula, but it's one that's keeping them from going the way of Netscape or MySpace.
For now.
Build Something People Will Want Forever If They Try It Once
Addiction is a powerful thing. Tabasco hasn't had to change much over the last 140 years because they found something that people wanted. They found something that people would want to buy at the store, to enjoy at restaurants, and to advocate for to their friends and family.
Facebook is the current-day example of an addictive product that compounded upon itself. People liked using it so they encouraged more of their friends and family to join so they could enjoy it even more. They turned their users into status-update-drug-dealers, playing off of their strengths to get their users actively involved in the company's growth.
Pinterest is quickly becoming the addiction du jour. They hook their users and they do not rely on other companies as the key to their success. On the contrary, their connections to Facebook and Twitter act only to enhance their product. If they were shut off today by either or both, they would still be able to keep up what they're doing.
Build Something
Of all the startup ideas that I hear about in today's dreamy Silicon Valley world, the ones that make the least sense are the ones that require no building. It's as if it's a perceived benefit to have something that requires very little coding, developing, or programming.
Nothing could be further than the truth.
Tabasco is aged for 3 years before it makes it to the bottle. It's not something that Joe Blow rich investor can duplicate. That's not to say that in the tech startup world entrepreneurs should be building something for 3 years before releasing it. Any project that starts today and plans to launch in 3 years will be shifted, pivoted, scrapped, and replaced 15 times during the period.
Come up with an idea, work through it with people who know about the subject in question, then find a good person or team of people to make something special. Build something. Ideas are cheaper than a dime a dozen. While some of these turn out to be made of gold, there's a winning idea for every ten thousand lousy ideas, and not all winning ideas will ever see the light of investment capital.
If it's something that made to last, that is built on your passions, that relies on no other companies, and that will hook people from the start, then it's something worth building.
Build it.
